Mobile applications are rapidly becoming the primary channel through which people get things done. At the same time, user experience expectations for mobile applications far exceed expectations for applications delivered through other channels. Users expect value, ease of use and a delightful experience, but too often their expectations are not met. This is only exasperated in applications with a real-time communication component. Our customers are not immune to this trend; an increasing number of them are building applications with a mobile-first strategy and it is becoming a significant part of the traffic that we see on our platform. In fact, more than 60% of the traffic we see on OpenTok is from customers using our Mobile SDKs.
The convenience and seamlessness of managing finances online has become standard. Today, customers not only expect to manage their accounts online, they are also demanding a more personalized customer experience. As fintech startups challenge the industry and loyalty wanes, banks and financial institutions must find a way to break through the homogenized digital landscape to deepen engagement and drive value with this growing cohort of customers.
Imagine greeting your colleague on a Monday morning by the water cooler. You chat about the weekend before both moving into a team meeting to discuss the week ahead. Sounds like a regular day at work, only your colleague didn’t ride the train, take the elevator or walk the stairs into the office today, in fact they are 5000 miles away – they arrived to work via a telepresence robot.
The influence of live video technology has permeated into a number of different industries, and education is just one area looking to capitalize on the advantages available. By integrating WebRTC technology into their existing interfaces, education providers are seeking new ways to deliver quality service to learners around the world.
Owing to the rise of live video technology in different spheres, there has been an increase in consumer demand for interactive educational services. One reason for this is the potential to deliver education services around the world, made possible by remotely controlled live video.
Back in 2014, we released a WebRTC industry first – an Archiving API built on top of the OpenTok Platform. The ease of use of the Archiving API which enables the recording of any OpenTok session has become one of the key drivers for our customers to choose TokBox. We’ve seen demand from customers across a range of different industries with a range of use cases but the ability to record OpenTok sessions, in a format that is optimized for playback (Composed Archiving) or one that gives customers complete control over post-processing (Individual Archiving), is a common ask across the board.