“The big decision we made was to shift a lot of our video efforts to focus on Live, because it is this emerging new format; not the kind of videos that have been online for the past five or ten years” (Mark Zuckerberg, BuzzFeed)
This week Facebook introduced a suite of new add-ons to its Live feature that allows users to live-stream video. When Facebook announces a new feature, the world usually listens, or in this case watches. In the few months since Facebook Live was launched millions of live streams have been produced and subscribed to, from celebrities to chefs to everyday users.
Over the last 5 years, we’ve helped hundreds of companies create rich and engaging applications with OpenTok powered live video and voice. Now, we’re bringing broadcasters and brands (who are now broadcasters too) unprecedented audience engagement with the launch of our new Interactive Broadcast Solution.
Until now live broadcasting applications have focused on one-way streaming. This works well for conferences or events. But now, Interactive Broadcast is the first solution to enable multi-party panels, video-based audience participation, and an on-brand experience for website and application owners. The Interactive Broadcast Solution gives broadcasters the tools they need to bring user-generated content and viewer-participation content to both online and TV audiences.
Hype used to be what every new app developer wanted, until it became a euphemism for flash in the pan. Meerkat and Periscope are so hot right now, as evidenced by the breathless fan boy bloggers and the equally breathless declarations of their death (in particular Meerkat’s).
This current iteration of native mobile live video streaming has captured the attention of the media and also the general public. Is this a game-changing and sustainable phenom, or a flash in the pan?
Google shuts down plenty of products. Reader, Glass, Talk, Wave. But the closing down of Helpouts gives particularly valuable lessons for those who are building WebRTC based applications and services for the always on ‘find an expert market’, of which there are many.
While it’s clear that it didn’t get enough traction and had some monetization issues, the real question is why? In healthcare in particular there is a large and growing world of people for whom video communications, powered by WebRTC, is a critical lifeline (literally). This is a world that includes housebound cancer-patients, the blind, recovering drug addicts, time-constrained parents and their community of carers, and healthcare practitioners. A recent report cited 89% of healthcare executives that said they expect telemedicine to transform the U.S. healthcare system in the next decade, with the number of patients using telehealth services growing to 7 million in 2018, up from 350,000 in 2013.
In our previous post about packing more punch into the OpenTok platform we talked about a new release cadence and support policy. In order to improve our users’ experience of the OpenTok platform, we will now provide support for the current and previous versions of the client libraries.
As a quick follow up to this, we’re announcing the first set of client libraries that we will no longer be supporting.