As we all know, the widespread adoption of tablets and smartphones has made it easier than ever to stay connected to family and friends, no matter where in the world they may be. Live video is the next best thing to being in the same room with loved ones, enabling a deeper connection than a phone call alone can provide.
However, one group that has been slow to adopt live video is the senior community. Not having grown up with the wide range of digital devices we use today, the complexity can be intimidating and overwhelming. Tiny controls and screens can be tricky for those with vision or mobility issues, and what should be an enjoyable experience can deteriorate into one that leaves seniors feeling frustrated and isolated.
Welcome back again to our monthly news wrap where we bring you the latest news, views and developments in the world of live video, WebRTC and real-time communications.
In September’s issue of Real-Talk, Microsoft unveils its mixed reality app with video calling to provide field workers with remote assistance; brands are increasingly turning to interactive live video content to engage customers; telehealth providers go global; and banks are urged rethink in person customer experiences with interactive digital communications.
Europe has the highest smartphone penetration globally with 84% of the population on mobile. Enabled by internet speeds that race ahead of the world and highly competitive broadband prices, Europe has pioneered many live video communications applications.
From major financial institutions like RBS launching live video for wealth management, to Babylon Health bringing online doctor consultations to the UK, and customer experience innovators Unblu and InfoCert – businesses across Europe are using live video to transform user experiences. With the power to reduce fuel costs and carbon footprint, enhance education, plus improve patients’ lives, the rise of real-time video communications in Europe is a force for social good too.
Here is a closer look at some of the most innovative applications of live video in Europe: