Europe has the highest smartphone penetration globally with 84% of the population on mobile. Enabled by internet speeds that race ahead of the world and highly competitive broadband prices, Europe has pioneered many live video communications applications.
From major financial institutions like RBS launching live video for wealth management, to Babylon Health bringing online doctor consultations to the UK, and customer experience innovators Unblu and InfoCert – businesses across Europe are using live video to transform user experiences. With the power to reduce fuel costs and carbon footprint, enhance education, plus improve patients’ lives, the rise of real-time video communications in Europe is a force for social good too.
Here is a closer look at some of the most innovative applications of live video in Europe: