We’re incredibly pleased to see Mozilla launch Firefox with WebRTC enabled by default. With Mozilla’s Firefox joining the WebRTC family, millions of people will have the opportunity to experience high-quality plugin-free face-to-face video within web applications.
Our ultimate goal? Provide an enterprise-grade WebRTC platform that simplifies the creation and management of face-to-face video in commercial applications. That means embracing every new WebRTC endpoint that joins the party – welcome Firefox! – and bridging the gap everywhere else. With today’s announcement from Mozilla, OpenTok runs on Chrome, Firefox, Internet Explorer (through Google Chrome Frame), iOS and Android.
What’s most exciting about WebRTC is that the Web is finally working towards a standard to make it easier to offer high quality video web experiences everywhere. With Firefox and Chrome interop, more than half the Web has WebRTC support. When you add in the OpenTok on WebRTC native library for iOS, the numbers grow even more.
With that level of adoption comes opportunity. The long-imagined benefits of online, web-integrated video-communication are coming to fruition. Over the past 12 months we’ve seen acceleration of interest across a number of verticals, including:
Financial services: Using face-to-face video to engage more directly with your most valuable customers such as private wealth management clients.
Pre-sales assistance: Increasing conversion rates for new customers, using face-to-face consultations or video styling sessions to increase purchases of high-margin items.
Post-sales support: Improving customer satisfaction and lowering return rates by helping customers understand how to use complex products, all online through video-chat-augmented support sites.
Healthcare: Enabling face-to-face discussions with remote patients, and providing expert advice to doctors working with new or rarely prescribed drugs and devices.
With use cases like these bubbling up all around us, it is clear that WebRTC is the future of real time communications on both the web and on mobile – and access to an easy to use global video platform like OpenTok will help countless developers and enterprises to create powerful and innovative live video applications.
Congratulations again, Mozilla! And thanks, on behalf of all the developers of OpenTok apps, who now have an even larger user population to surprise and delight.