Many of our partners eventually find themselves asking how to tell whether their users tend to experience good quality while using the OpenTok Platform. As time has taught us, this can be a difficult question to answer. The most common source of complaints stem from underwhelming audio/video (A/V) quality between endpoints. These complaints are nearly always rooted in issues with performance of the endpoint network. The correlation between network performance and A/V quality has been accepted as an industry standard. In fact, we have built tools to expose network performance data, as a proxy indicator of subjective quality. While objective data about a network may be easy to collect, it is much more difficult to assign a number to represent the quality of experience that a user subjectively experiences.
Mobile applications are rapidly becoming the primary channel through which people get things done. At the same time, user experience expectations for mobile applications far exceed expectations for applications delivered through other channels. Users expect value, ease of use and a delightful experience, but too often their expectations are not met. This is only exasperated in applications with a real-time communication component. Our customers are not immune to this trend; an increasing number of them are building applications with a mobile-first strategy and it is becoming a significant part of the traffic that we see on our platform. In fact, more than 60% of the traffic we see on OpenTok is from customers using our Mobile SDKs.
The convenience and seamlessness of managing finances online has become standard. Today, customers not only expect to manage their accounts online, they are also demanding a more personalized customer experience. As fintech startups challenge the industry and loyalty wanes, banks and financial institutions must find a way to break through the homogenized digital landscape to deepen engagement and drive value with this growing cohort of customers.
Imagine greeting your colleague on a Monday morning by the water cooler. You chat about the weekend before both moving into a team meeting to discuss the week ahead. Sounds like a regular day at work, only your colleague didn’t ride the train, take the elevator or walk the stairs into the office today, in fact they are 5000 miles away – they arrived to work via a telepresence robot.
In our last blog post, (a peek at the future of healthcare) we considered the key drivers behind innovation in the health care industry. Telehealth has seen explosive market growth in recent years and shows no sign of slowing down. Despite its enormous potential for growth, the healthcare industry faces regulatory challenges that impede innovation.
Since the 1996 introduction of HIPAA, (Health Insurance Portability and Accountability Act), the healthcare industry has become highly regulated. The scope and complexity of healthcare regulation has made it incredibly difficult for organizations to adopt new technologies. Compared to other industries, they have been relatively slow to adopt technological innovations as a result. This trend has manifested itself in the adoption of the public cloud, BYOD (Bring Your Own Device), and even the storage of online health records. With this in mind, one can assume this trend will repeat itself when it comes to browser based real time communications powered by WebRTC.
Back in 2014, we released a WebRTC industry first – an Archiving API built on top of the OpenTok Platform. The ease of use of the Archiving API which enables the recording of any OpenTok session has become one of the key drivers for our customers to choose TokBox. We’ve seen demand from customers across a range of different industries with a range of use cases but the ability to record OpenTok sessions, in a format that is optimized for playback (Composed Archiving) or one that gives customers complete control over post-processing (Individual Archiving), is a common ask across the board.
The influence of live video technology has permeated into a number of different industries, and education is just one area looking to capitalize on the advantages available. By integrating WebRTC technology into their existing interfaces, education providers are seeking new ways to deliver quality service to learners around the world.
Owing to the rise of live video technology in different spheres, there has been an increase in consumer demand for interactive educational services. One reason for this is the potential to deliver education services around the world, made possible by remotely controlled live video.
When it comes to communicating with family and friends, live video has become commonplace, but it has not yet become the norm in business. In order to take advantage of the benefits of live video, companies and brands must find a way to integrate live video into their existing suites.
With rising demand and interest, it is becoming increasingly important for businesses to be able to provide live video capabilities to its consumers. This can help create a mutually beneficial relationship between business and customer as service can be provided more conveniently and efficiently.
It’s hard to believe that in this day and age of digital transformation you still have to announce yourself when you ring a contact center. Or even worse, why you have to repeat your account details from one agent to the next. It’s among the most frustrating of customer service experiences, not to mention inefficient and costly for operators.
Innovation in banking has previously focused predominantly on customer convenience. For all of the efficiency and convenience technologies have brought to banking, banks always need to differentiate themselves with superior service. And that’s why many leading financial organizations are now turning their attention toward customer experience. In an age where banking is increasingly done online or through mobile applications, this presents a challenge to many financial service organizations.