McKinney Takes Holiday Tradition into Digital Age

MCKINNEY’S “MEET ME UNDER THE MISTELTOE” TAKES TIME-HONORED HOLIDAY TRADITION INTO DIGITAL AGE lets visitors rendezvous live via webcam and capture the moment photo-booth style

DURHAM, NC December 8, 2010 – is ad agency McKinney’s holiday gift to the world. Launching today, the Web app allows users to invite friends to come and kiss live under the mistletoe and then capture the moment via virtual photo booth and share the photos on Facebook and Twitter or download as a holiday memento.

“Meet Me Under the Mistletoe” is built on the new OpenTok platform from TokBox. OpenTok enables Web developers to weave live group video chat into any website or application. Developers can customize everything from the size, layout, motion and interaction of individual video streams to who can see, hear and talk to whom.


How it works

  • Visit and schedule a time for you and your friend to meet
  • An email will be sent to you and your friend with a link for your rendezvous
  • When it’s time, connect your webcam and share a moment under the mistletoe
  • We will document your moment with photos for you to save or share
  • Do it again!

Quote attributable to Jim Russell, EVP Director of Digital Strategy, McKinney:

“McKinney’s elves have been hard at work in their digital workshop creating a holiday campaign that’s a lot of fun to share and uses a brand new platform like OpenTok in an unprecedented and refreshing way. We’re proud to be joining our friends at TokBox to take holiday canoodling to a whole new level.”

Quote attributable to Ian Small, CEO, TokBox:

“We love how McKinney were able to use OpenTok to create some holiday magic. “Meet Me Under the Mistletoe” shows how, with OpenTok, brands and their agencies can now create innovative, engaging experiences around multi-way video chat like never before.”



Programmer: Brett Buddin

Producer: Ben Eckerson

Designer: Nick Jones

Copywriter: Jenny Nicholson


Software Engineer: Adam Ullman

VP Business Development: Janine Yoong

VP Engineering: Nidhi Gupta

Software Engineer: Melih Onvural

Software Engineer: Praveen Kankanala

Engineering Manager: Badri Rajasekar

Supporting Resources





About McKinney

McKinney is an independent advertising agency focused on game-changing ideas that make extraordinary things happen. McKinney is reinventing the conversation between people and brands through the integration of offline, online and social media and through the relevant application of new technologies.

Founded in 1969, the Durham, NC-based agency’s clients include Coldwell Banker, Abbott Nutrition’s EAS, Gold’s Gym, Big Boss Brewery, Nationwide Insurance, Newell Rubbermaid’s Aprica, Nike, Partnership for a Drug-Free America, Qwest Communications, Sherwin-Williams, Brown-Forman Corporation and Zenph Sound Innovations. For more information, visit or McKinney’s blog at, or follow @McKinney on Twitter.

About TokBox:

TokBox is a leading multi-way Web video communications provider. OpenTok, the company’s flagship product, is a game-changing new platform that enables websites to weave live group video conversations into their online experience. Targeted at businesses, entrepreneurs, developers and anyone with a Web presence, the platform harnesses the power of video to drive user engagement with the website’s content as never before. OpenTok-powered video conversations can be woven into nearly any Web activity or wrapped around a site’s content — from shopping with friends to talking about a breaking news story — live, face-to-face on the Web. The scalable, customizable platform incorporates quality-enhancing proprietary TokBox technology and accommodates up to 20 chat participants live with thousands watching. TokBox is privately held and headquartered in San Francisco, CA. For more information, visit or follow @tokbox on Twitter.

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Media Contact:

Janet Northen




TokBox Contact:

Krista Van Lewen


(303) 963-5530