Proof: the rise and rise of WebRTC

webrtc iconWebRTC is clearly a hot topic. But in an effort to discover just how hot we conducted what we think is one of the largest global surveys of its kind. Today, we are pleased to share the results with all of you in the TokBox and greater WebRTC community.

The study, which analyzed responses from 1,161 people across 11 countries, found rapidly emerging interest amongst larger organisations (1,000+ employees), and also found rapid WebRTC adoption amongst smaller companies (fewer than 500 employees) where more than one in four (27.1%) developers say WebRTC is already critical to their work.

Some of the other key findings:

  1. Rise and Rise: Three in four developers intend to increase their usage of WebRTC over the next 12 months, 50% of them by a “significant amount”
  2. Imperfect evolution: The biggest missing element of WebRTC is the inability for a mobile/web interoperability (35%), followed by multi-party group support (23%), archiving/recording (15.5%) and phone to video chat connection (14%). Only 4% thought “nothing was wrong” with WebRTCnewfeatures
  3. Death of the client download: The major factor driving the move towards WebRTC is the removal of the need to download any client or software. Other drives included low latency/ less delay, not needing to be an AV specialist to use WebRTC, and higher audio/video resolutionAdvantages & Limitations
  4. A legitimate data channel: As opposed to SMBs where interest in WebRTC for data and audio is virtually non-existent, enterprise developers are more likely to build apps utilizing these channels, although video capability is the most significant area of interest across both groups.
  5. Flash is fading: 41% of respondents do not intend to use Flash at all over the next 12 months, 19% will decrease usage. SMBs are more likely to use Flash, with 18% expecting to increase usage vs only 12% for enterprises. In comparison, 75% will increase usage of WebRTC.flashvswebrtc
  6. Impact beyond video conferencing: Beyond video conferencing and telecommunications, the number one industry expected to adopt WebRTC is Customer Service (25%), Education (23%) and Medical/Health industries (17%).industriesofopp

Commenting on the findings, TokBox CEO Ian Small said:

“These results overwhelmingly show that WebRTC is at the heart of change in the developer community, affecting industries well beyond communications. With OpenTok we have focused on evolving WebRTC into an enterprise-grade solution and the clear appetite from larger organizations shows we are on the right track. As the Web becomes a genuine platform for voice and video, we are seeing the imagination of the community drive a whole raft of use cases.”

Thanks to all those of you who responded to the survey. It is our hope to conduct these on a regular basis so we can continue to chart the expected rise and rise of WebRTC. Leave us a comment or get in touch if you have any thoughts or questions.