An innovative approach to banking has enabled Coutts and Co in particular to thrive since its inception more than 300 years ago. The bank of choice for Her Majesty The Queen, Coutts has a commitment to continually bring the latest offerings in banking and support for its 70,000 global customers.
As Coutts operates as part of the Royal Bank of Scotland (RBS) group, ensuring quality of service to its clients worldwide is a top priority. RBS has a heavy focus on innovation and scouts the globe to identify companies and technologies that may be of service to the bank and its customers needs.
When people think about banks, the thoughts that spring to mind are images of serious people in conservative suits, large buildings with marble-floored lobbies and rows of teller windows, and well-fed men who look like the guy on a Monopoly box. Indeed, leading banks have always worked hard to maintain stellar reputations for reliability, safety, and longevity. You don’t tend to think about banks being big risk-takers, or experts at trying out new business practices or cutting edge technologies.
But when you look a little closer, the truth is, leading banks are expert at understanding and taking calculated risks, which is essential to their core business of taking deposits from some customers and prudently loaning out those funds to others. They are also remarkably forward-looking in trying out new technologies and business innovations, even if they don’t always portray themselves this way.