Did you know that not all live video streaming is created equal? And the event that you thought you were watching “live” may actually have happened over a minute ago?
That’s because the most popular live video streaming protocols such as HLS and RTMP, whilst often described as “real time”, are subject to encoding, transmission and then decoding. Each of these processes introduces a delay before you get to feast your eyes and ears on the glorious content.
Today, 66% of all internet traffic is being driven by live-streaming video, and by 2020, that number will grow to 82%, according to research by Cisco. Rapidly-successful User Generated Content apps, like Facebook Live and Periscope, are among the driving forces behind this growth, as live video and interactive online broadcasting is being widely adopted across industries, including webinar platforms.
In addition to powering live video experiences, TokBox is also in the business of making it simple to create content. Whether it’s for a social live stream that is delivered to millions of viewers, or a webinar recorded for post-event distribution, the OpenTok platform makes it possible.
There is no one-size-fits-all video layout that accommodates this wide range of use cases. You wouldn’t use the same UI/UX for a broadcast app as you would a customer service app, right? Developers using our platform need adequate control and flexibility to create UI/UX optimized for their experience.
For this reason, we’re excited to release new REST APIs to customize video layout for content creators using the Archiving API and Broadcast API for HLS & RTMP. Now developers using these two features can create a custom layout using CSS, or select one of the following prebuilt layouts:
An exciting FinDEVr 2017 New York event was held on March 21st & 22nd in New York. This conference was focused exclusively on the technology that is enabling innovation in the Fintech industry. Technology startups and bigwigs – such as IBM, Google, Box, Citi, Capital One – showcased their latest tools, technologies, APIs, platforms, and case studies that developers, software architects, and other technologists will use to create the next wave of Fintech innovations.
TokBox has presented at FinDEVr since 2015, previously introducing WebRTC technologies and showing the video-enabled online branch. This year we felt it important to discuss the impact we are seeing of social applications on customer expectations, and show how live video platforms, such as TokBox, are making it easier for financial services organizations to keep up with the rapid social evolution of customer experience requirements.
Last year TokBox introduced the OpenTok Interactive Broadcast API. Ours became the first platform to marry the real-time capability of WebRTC with the reach of HTTP Live Streaming (HLS). The Interactive Broadcast API is helping our customers build large-scale interactive video experiences including live online auctions, Massive Open Online Courses (MOOCs), webinars, social apps and more.
Over the past 6 months we’ve continued to innovate in the broadcast space, pushing the boundaries of performance while ensuring massive scale. Today we’re proud to announce major enhancements to our Interactive Broadcast API.
In today’s increasingly fragmented digital world, the way fans consume and engage with sports content has fundamentally changed. While teams may still win the hearts of loyal fans, sporting organizations and broadcasters aren’t capturing their attention like they once did.
To win the hearts, minds and eyes of the new generation of sports fans – who are always online, on mobile and on social – broadcasters are leveraging live video to create all new interactive and participatory fan engagement experiences.
As global access to the internet continues to grow we find ourselves in an increasingly connected world. Never in our collective history have so many people had the ability to access so much information about what is going on in the world around them. This has led to an unprecedented rise in engagement with current events, especially amongst the young people whose voracious appetite to rant, debate and ‘be heard’ has fueled the emergence of so many social media platforms.
Why traditional broadcasters need to adapt, fast
Cable companies and television networks can’t take a trick at the moment. As if digital disruption and cord cutting wasn’t making life tough enough, now comes the rise of participatory broadcasting, the phenomena where viewers collaboratively interact while consuming content, and maybe even participate.
Still coming to grips with on demand and online/mobile viewing, traditional broadcasters must now find a way to provide immersive and engaging viewer experiences to compete with the likes of Facebook Live, Meerkat and Periscope.
The popular technology media would have us believe Flash is the worst technology flub since Windows Vista/Apple Maps. It is nothing but a giant security flaw and should never have existed. But pause for a moment and consider this – if it weren’t for Flash there would most likely be no Netflix, no Meerkat or Periscope, no YouTube, no Facebook Live.
You see, while these services may not have all been built on Flash originally, they all stand on the shoulders of the pioneering work Flash did around online video. So, while we’re all quick to celebrate its downfall and lament its many obvious flaws, let’s pause for a moment and remember that if not for the pioneers who inevitably make mistakes (Adobe with Flash perhaps more than most), there would be no progress.
Lately, we have been thinking and talking about broadcast in multimedia. By now, you might have seen that TokBox is powering applications that go beyond the contemporary one-to-one and small group settings that are typically associated with the current generation of WebRTC apps, to a much larger scale of hundreds or even thousands of people watching and participating in the conversation. At a glance, this might not sound particularly groundbreaking; video has been distributed to large audiences for years. However, a closer look is necessary: with a shift in the underlying technology, TokBox adds the option of real-time communication to the existing large-audience reach of broadcast video, to enable a whole new class of applications.