In today’s hyper-connected world, individuals are increasingly looking to online services and solutions to give them more flexibility in their day-to-day life. Industries across the board are now operating online to meet the needs of today’s consumers and make their services more accessible – from e-commerce through to banking.
The healthcare and wellness industry is no exception. Patients can already visit the doctor virtually through their smartphone, or communicate with a specialist on the other side of the world without leaving the comfort of their own home.
But one area which has traditionally relied on physical presence has been exercise. You have to go the gym to get fit, right? Not any longer. This status quo is being disrupted by technologies such as WebRTC and embedded communications, where real-time video makes working out from home not only possible, but also personalized, effective and enjoyable.