Why traditional broadcasters need to adapt, fast
Cable companies and television networks can’t take a trick at the moment. As if digital disruption and cord cutting wasn’t making life tough enough, now comes the rise of participatory broadcasting, the phenomena where viewers collaboratively interact while consuming content, and maybe even participate.
Still coming to grips with on demand and online/mobile viewing, traditional broadcasters must now find a way to provide immersive and engaging viewer experiences to compete with the likes of Facebook Live, Meerkat and Periscope.