TechTok: Driving Growth with Engagement Automation for Mobile Applications

techtoksWhat are the biggest challenges for mobile app developers?  And why does success with mobile remain so elusive?

At this month’s TechTok, Streethawk CEO, David Jones, will be answering some of these questions.  He’ll be talking to us about how top apps use engagement automation to drive growth, focusing on virality, look-a-likes & referral programs as well as big recurring issues including:

• User retention

• Cost of paid acquisition

• Why referral growth has been constrained until now

• Onboarding and engagement tactics

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TechTok catch up – Changing the face of robotics

kubidocAt this month’s TechTok, the team from Revolve Robotics came along to talk about all things robots: how robotics have changed and continue to do so, the evolution and potential of telepresence robots, as well as how you can leverage the OpenTok platform and Kubi robotics capabilities to build powerful and engaging telepresence robots.

Revolve Robotics CTO, Ilya Polykov, and CEO, Marcus Rosenthal spoke about their integration of OpenTok and Kubi.  If this is something you are working on or are interested in, check out their API.   If you’re developing an app based on the OpenTok platform and want to use Kubi, this API will help you make this happen in a matter of days.

If you’re interested in buying your own Kubi robot, you can get $100 off your online purchase using the promo code ‘tokbox’ at checkout for a limited time only.

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TechTok: Application Security’s Last Mile – The Future is Reactive

techtoks2015 is notable in the number of sites that have been compromised by hackers, and the outlook continues to look grim. Companies have been rushing headlong into putting services online, prioritizing functionality above all. Up-time and scale, which has plagued early the early internet, while still a challenge, has improved significantly; however, security failures continue to get worse. This calls for a new approach. Application Security has been focused on vulnerability prevention, and static controls. In a world of continuous delivery, security needs to be continuous. In a world where hackers act faster than companies can patch, security needs to be adaptive, and responsive. What’s missing is defending the Application in production. This is Application Security’s Last Mile, and will be the focus of this talk.

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TechTok catch up – WebRTC codec wars: rebooted

techtoksAt our September TechTok WebRTC consultant and analyst, Tsahi Levent-Levi, came along to discuss the power plays of the video coding industry.

Just when we thought we were done with the video codec wars in WebRTC – we found out we’re only just beginning.  Tsahi was here to talk us through some important questions – how is this WebRTC codec war going to play out? Where do the alliances lie?  And where are we headed?

Watch the full video here:

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TechTok: Designing Your Data Warehouse

periscopeYour data warehouse is the core of your analytics setup. Whether you’re collecting events or ETLing from a prod replica, your warehouse needs to be organized to make analysis queries fast and easy.

Fast data analysis requires using the right schema design for your data and taking advantage of the performance features in modern data warehouses like Redshift.

Join us at this month’s TechTok, where Tom O’Neill from Periscope Data will discuss how Redshift uses distributed data and columnar storage to speed up query execution, as well as how to leverage these optimizations in your schema design. You can find out more about the event and register to attend here.

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TechTok catch up – Designing Your Data Warehouse

techtoksAt November’s TechTok, Tom O’Neill, CTO of Periscope Data , gave us some ideas about how to design data warehouses.  Tom focused on how Redshift uses distributed data and columnar storage to speed up query execution, as well as how to leverage these optimizations in your schema design.

Watch the full video here:

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TechTok: WebRTC Codec Wars- Rebooted

techtoksJust when we thought we were done with the video codec wars in WebRTC – we found out we’re only just beginning.

In the past several weeks we’ve seen the names Thor, Daala, VP9 and H.265 thrown in the news as potential candidates to replace our current generation of video codecs. How is that going to play out, and where are we headed with all this?

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TechTok – Changing the face of robotics with Revolve Robotics.

revolveFrom being used to assist in medical research labs to driving cars, you can see new possible uses of robots popping up in many different aspects of our lives.  At TokBox we are particularly excited about telepresence robots and the ability to tap yourself into a different geographic location using real time communications. Combining powerful robotics with communications technology means that you can, effectively, be in two places at once.

It is now a possibility to add robotic motion to video applications – but why would you want to? Imagine a telepresence robot that lets you look around during video calls. Whether you are attending a meeting remotely, talking to your professors and peers in a classroom from afar,  asking your doctor questions from home, or greeting people as a virtual receptionist, you can combine real time communications and robotic movement to be able to move and look around, and to interact with other people, almost as though you are there in person. These combined possibilities help to create a more true to life experience and is far more engaging on both ends of the call.

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FAILED – TechTok with Philipp Hancke

techtoksAt this month’s TechTok, Philipp ‘Fippo’ Hancke, &yet’s WebRTC lead and industry veteran, explains everything you need to know about how to handle failures with WebRTC.

‘If you’re going to launch a WebRTC powered service for financial gain, then you need to have done everything within your power to ensure it works reliably across as many cases as possible.’ Chris Koehnke.

Philipp knows just how to do this so we will leave it to him to tell you.  If you want to learn more about how to fail gracefully with WebRTC you can watch a video of Philipp’s full presentation here:

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TechTok – Failing gracefully with WebRTC

techtoksWebRTC works great. Let’s talk about failure though. Back in the Voice-over-IP days, developers would use tools like Wireshark to analyze call traces. With WebRTC and the RTCPeerConnection API we are able to diagnose and handle failures using Javascript surprisingly well. The real challenge is understanding how these tools can help you help your users and, thus, fail gracefully.

At this month’s  TechTok on May 21, Philipp ‘Fippo’ Hancke, &yet’s WebRTC lead and industry veteran will tell us everything we need to know about how to handle failures with WebRTC.

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