Research continues to prove that more of us than ever and banking online. Studies show that 94% of millennials now conduct their transactional banking entirely online. And it is not just millennials; there are now more people who bank on a smartphone or computer on a weekly basis than who step foot in a branch.
In line with this customer move to online channels, banks are increasingly faced with the dilemma that while customers expect everything to be online, they also are demanding a more personalized service. The friendly face and personal touch from a bank teller – once an integral part of the banking customer experience – have largely been replaced by automation. As a result, banks are looking for solutions to enable them to deliver the level of service they want to online. Many are turning to live video.
This latest white paper explores how interactive live video is ushering in a new era of service in personal banking, the opportunity for banks, as well as best practices for implementing interactive live video into the customer journey.
Click here to download the white paper.