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Marketing Automation SpecialistApply Here

About TokBox
TokBox provides the leading cloud platform for adding live video, voice, and messaging to your web and mobile applications. We believe that integrating real-time communication into products should be simple, whether you’re developing an app for one-to-one calls, group chat, or large-scale broadcast

What you’ll be responsible for

  • Managing technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on the complete sales funnel
  • Establishing and maintaining scalable processes that ensure best practices in campaign and lead management
  • Creating and maintaining metrics reports on marketing and sales activities and effectiveness and business impact
  • Analyzing marketing and sales data to develop insights and make recommendations on areas for optimization
  • Monitoring and maintaining data quality within the marketing database
  • Evaluating new technologies and add-on applications to improve and optimize marketing team performance
  • Working with Sales and BD to maintain an ongoing objective understanding of the customer’s needs and point of view, provide sales enablement tools that contribute to their success
  • Working with the in-house analytics team with the objective of making the most of the vast data we have on our customers
The skills and experiences you’ll need
  • 4+ years in demand generation/marketing operations
  • Strong analytical skills and experience with reporting and data analysis
  • Proficient in marketing automation systems specifically HubSpot and its integration with SalesForce and other technologies
  • Ability to manage multiple projects at the same time in a fast-paced environment
  • Technically capable, excellent communicator, and a desire to improve processes
  • Experience effectively reviewing, leading and managing vendors
  • Able to develop productive working relationships across marketing, sales, IT and data warehousing teams
Educational requirements
  • BA/BS or equivalent working experience

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