Live video has now become a standard form of communication between family and friends, allowing them to connect or livestream what they are doing, wherever they are and from any device. It is no surprise then, that people are now expecting to be able to communicate with the businesses that they engage with in the same way.
For consumer brands, this presents a huge opportunity enhance the customer experience.
TokBox conducted research into consumer usage and appetite for live video in B2C communications. This guide unveils the growth in video chat, the opportunity for brands and best practices to prepare your customer service strategy for the rise of live video, along with real-world use cases of companies using video to offer a better experience to their customers.
Discover how brands are leveraging the explosion of consumer live video to deliver a better customer experience.
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