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A Guide to How Brands Are Using Interactive Broadcast

Live video is one of the biggest social media trends of 2017 and is fundamentally changing the way people interact online – with one another, and with the organizations we deal with.

This guide is designed for any content creator – from media companies to brands. It explores the rise of live video: from the explosion of one-way live streaming apps to the next wave of interactive broadcast and how it is enabling a whole new way to engage mass audiences at scale.

You will learn about:

  • Key behavioral and technological drivers of this movement
  • How the early moving brands are experimenting with live video, and
  • How to overcome the challenges of implementing truly interactive broadcast

Discover the huge opportunity of interactive broadcast holds for your brand today.

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