A Guide to How Brands Are Using Interactive Broadcast

Live video is one of the biggest social media trends of 2017 and is fundamentally changing the way people interact online – with one another, and with the organizations we deal with.

This guide is designed for any content creator – from media companies to brands. It explores the rise of live video: from the explosion of one-way live streaming apps to the next wave of interactive broadcast and how it is enabling a whole new way to engage mass audiences at scale.

You will learn about:

  • Key behavioral and technological drivers of this movement
  • How the early moving brands are experimenting with live video, and
  • How to overcome the challenges of implementing truly interactive broadcast

Discover the huge opportunity of interactive broadcast holds for your brand today.

Limitless possibilities

See what OpenTok can do for your business

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