White paper : Live Video in Financial Services & The New Era of Personalized Customer Service

The rise of live video in various industries – such as social media and business – has led to a greatly increased demand for live video options in financial services. For many customers, online services form the majority, if not the whole, of their financial experience and it can be disconcerting to put all of your trust into automated machines. Money matters can make people anxious, but live video can help alleviate the stress, by reinjecting the human element into banking, allowing consumers to feel secure in their financial dealings.

This paper explores the unique opportunities available to financial services through live video and ways to deliver personalized customer service. It also uses a number of case studies to demonstrate the impact that live video is already having.

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