In today’s increasingly fragmented digital world, the way fans consume and engage with sports content has fundamentally changed. While teams may still win the hearts of loyal fans, sporting organizations and broadcasters aren’t capturing their attention like they once did.
To win the hearts, minds and eyes of the new generation of sports fans - who are always online, on mobile and on social - broadcasters are leveraging live video to create all new interactive and participatory fan engagement experiences.
While digital disruption comes with challenges, there are abundant opportunities for a range of stakeholders. This guide explores how disruptive technologies have impacted the traditional sports broadcast landscape and how media companies using technologies such as WebRTC and Interactive Broadcast solutions to unlock the power of live video and drive unprecedented levels of fan engagement.
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