Banks are increasingly faced with the dilemma that while customers expect everything to be online, they also are demanding a more personalized service. In order for banks to meet the changing demands of customers and succeed in the midst of disruption, they must embrace the next era of online banking customer service: live video.
By embedding interactive live video into banking websites and mobile applications, it is possible to enable face-to-face interactions between a customer and a bank representative remotely. This adds a human element to an online experience, all on-demand at the touch of a button. That’s why live video presents a huge opportunity for banks.
This guide explores how interactive live video is ushering in a new era of service in personal banking, the opportunity for banks, as well as best practices for implementing interactive live video into the customer journey.
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