Someone once told me that if your customers are forcing you to move so quickly that you’re constantly on the brink of crashing, you’re likely onto something big. I’m starting to believe that more and more with each day.
In the last two months the TokBox team has been moving at record speeds. We’re doing something right. In fact, I think we’re doing a lot right. The small pieces that we’ve been pushing on for a long time are starting to come together as we had imagined and hoped they would.
Most recently, we’ve been working on one of our newest plug-n-play apps, TokShow, which has been the cause of much of this craziness. TokShow allows musicians, politicians, celebrities or really anyone to host a live conversation with their followers on any web site. Think MTV’s old-school show TRL hosted by Carson Daly. Your favorite band takes the stage to field questions from the audience about their upcoming album or tour.
With TokShow, that type of fan and celebrity interaction is now possible online to the masses, not just to the crowd lucky enough to be in the studio.
We’re excited about TokShow for a lot of reasons, but mainly because it shows off just about everything that makes OpenTok such a bad-ass platform. The app can scale to thousands of participants. The event can be customized and embedded on any number of web pages or Facebook fan sites, simultaneously. The host can choose which of the audience members can join the conversation, and in what order. Not only that, they can guarantee an awesome call experience by reviewing the fan’s real-time video and audio quality backstage. If they don’t make the cut? The host can use their moderation controls to remove the individual from the queue or boot them completely.
TokShow is powerful, and it’s because OpenTok is a powerful platform.
We’ve been powering high profile events for the last couple of weeks, namely with our friends from American Idol and Universal Music Group, and have a few more big ones on the horizon. The upcoming events will surely help us nail the fit and finish so we can start distributing it to the masses and make the code available to developers. Until then, I’m hoping I can get some of the core team who built the app to write a few posts 🙂
Updates coming soon.
Andrew Dudum, Product Manager