Vonage Study Reveals Live Video’s Shift from Social to Business Use

We’re proud to announce the latest results of our live video communications report, “Video Chatterbox Nation” – now published here.

We gathered research over the past six years and compared it with the results of our study from this past summer, to get a closer look at the changing behaviors of American audiences towards live video and the role it now plays in their daily life.

Today, 1 in 3 people live video chat at least once a week

Every year people become more comfortable using technology in nearly every area of their life. And live video is no different. Live video communication grows in popularity every year, with many businesses moving faster to accommodate consumer demand. Businesses across different industries are using live video communications to help their consumers do things like schedule physician consultations, bank online, or study in a virtual classroom.

Whenever we need to communicate or engage, it’s one click or mobile app away!

Who’s a bigger live video chatterbox?

People across all generations use live video chat more often each year, however our study singles out Millennials as the biggest video chatterboxes in 2018. But Gen X and the Baby Boomers need not fear. They are quickly catching up to Millennials, with both generations reporting a more regular use of live video chat compared to the previous year.

As a result, businesses today are better positioned to use live video chat to help provide a more personal and authentic customer experience.

Here’s a look at a few industries where consumers are already using or would like to use live video chat:

  • 1 in 4 people are already using live video to chat with a doctor about a non-emergency condition.
  • 1 in 3 consumers say they want to use live video to speak with a tutor remotely, such as through a language learning app.
  • 2 in 5 people would use live video to speak with a legal advisor if available

The era of live video

During our first study in 2012, we discovered that less than half of the American population used live video chat on a regular basis. The results of our new report tell a different story, revealing that the era of live video communications is now well underway.

Live video chat is no longer a novelty that people use solely for the reason to connect with family and friends. It has evolved into their preferred communication method for social, and increasingly, business use.

If you’d like to learn more about how live video can fit into your communication channel mix, read the “Video Chatterbox Nation” report here.